Julia Fox has done it again—breaking the internet and fashion norms in equal measure. Known for her fearless attitude and avant-garde choices, the actress and model just dropped jaws with her latest campaign appearance for designer Christian Cowan’s Autumn/Winter 2025 collection.
While Fox is no stranger to pushing the limits of red carpet fashion—her past looks include dresses made from hair, edgy jacket-sleeve cutouts, and even posing nude on a New York subway—this latest ensemble might be her boldest yet.
Teased recently on social media, the standout look from Cowan’s new line features a dress that appears entirely transparent, showcasing a lace-up back design and offering a view that confirms Julia wore nothing underneath. It’s already being dubbed the “gum dress” by fans, due to its sticky, slick, barely-there appearance.
This isn’t just a publicity stunt—it’s a calculated fashion move. The “naked dress” trend has been heating up for the past few years, but Fox’s interpretation takes things to a whole new level. Instead of sheer mesh or subtle illusion fabrics, her look strips down to the raw concept of visibility, body autonomy, and wearable art.
Styled by her longtime creative partner Briana Andalore, who also works with fashion-forward icons like JT and Kehlani, Julia’s lookbook for this collection didn’t stop at see-through silhouettes. She also sported a skirt constructed entirely from stiletto heels suspended from a belt and a bridal-inspired piece that seemed to mimic the look of a crinkled plastic bag—making it clear that Cowan and Fox are less concerned with conformity and more focused on creating conversation.
Fox’s campaign rollout for the AW25 line began with a slow burn on Instagram, only teasing her involvement with select behind-the-scenes shots. This week, however, the fashion world got a full look—and it’s safe to say, they weren’t ready.
Fashion critics and fans alike are split. Some hail the dress as a modern art statement, while others question its practicality or shock value. But in typical Julia Fox style, the message is clear: fashion isn’t about fitting in. It’s about standing out—even if that means wearing something that looks like it’s made of gum.
With her fearless aesthetic and continued collaboration with boundary-pushing designers, Julia Fox is cementing her status as a true fashion disruptor in 2025—and the gum dress is just the beginning.
