Randy Pitchford Sparks Backlash After Suggesting True Fans Should Pay Up – Will Borderlands 4 Be Priced at $80?
Gearbox CEO Randy Pitchford has stirred controversy after suggesting that Borderlands 4 fans should be willing to pay $80 for the upcoming game. When a fan expressed concerns over the rising cost of games.
While Pitchford clarified that the final pricing decision lies with 2K Games and Take-Two, his comments have sparked backlash. Many fans criticized the statement as “out of touch”, especially amid rising living costs.
During a PAX East panel, Pitchford admitted he doesn’t know Borderlands 4’s final price but hinted at rising development costs. The game reportedly has twice the budget of Borderlands 3.
Take-Two CEO Strauss Zelnick recently defended high game prices, claiming players will “pay for the very best.” Meanwhile, 2K’s $50 pricing for Mafia: The Old Country has been praised, fueling debate over fair game pricing.
